KATIE TOUSSAINT
katie.m.toussaint@gmail.com
WRITER/EDITOR/DIGITAL STORYTELLER/COACH
- 10+ years of experience writing & editing for brands & publications online & for print.
- Experience pitching editorial & design ideas for specialized niches.
- Committed to both tight deadlines & longer-term projects.
- Persistent in the reporting field onsite & by phone & email.
- Proficient in managing freelance writers with weekly deadlines.
- Thrives in both a collaborative team setting & independent project setting.
- Prioritizes strong workflow communication.
- Strives to help people live happier, healthier lives through sustainable & mindful approaches.
CURRENT EXPERIENCE
Union, a digital marketing agency – Senior Copywriter – November 2018-Present: Write copy for client projects across channels, including brand journalism, blog posts, social media posts, video scripts, digital audio scripts, product explainer content, display ads, paid search ads, customer-oriented emails, landing pages, websites and newsletters. Conceptualize creative ideas for one-off, targeted content as well as quarterly and annual campaigns.
Freelance writer with a growing health & wellness focus – 2012-Present: Regularly pitch and write articles on health-and-wellness-based topics for lifestyle publications like SouthPark Magazine and healthcare publications like Novant Health’s Healthy Headlines. Accept assignments from a variety of clients, including bigger brands like Duke Energy and smaller brands like The Invigory Holistic Wellness Studio.
MARKETING PORTFOLIO
Click here for sample marketing works that are private due to unpublished client and pitch work.
Additional article writing samples can be found here.
PAST EXPERIENCE
CharlotteFive at the Charlotte Observer – Lead editor/writer – May 2015-Oct. 2018: Edited daily content, managed freelancers & wrote 4-5 articles weekly for CharlotteFive.com. Wrote a daily newsletter to send to 30,000+ subscribers. Helped grow monthly website page views from 400,000 views per month to more than 2 million views per month. Helped grow newsletter subscriber numbers from less than 4,000 to more than 30,000. Posted daily content to CharlotteObserver.com to enhance brand exposure. Strategized about daily & weekly content for publication. Co-managed production of the Charlotte Observer’s annual Living Here magazine.
SOCIETY Charlotte Magazine – Managing Editor – May 2013-May 2015: Managed freelance writers & photographers. Copy edited all pages. Wrote event articles & features as well as advertorials. Managed social media. Engaged in community outreach. Scheduled all editorial coverage.
Arcadia Publishing – Acquisitions Editor – Aug. 2012-April 2013: Project-managed more than 40 authors at a time in the Midwestern territory. Formatted images & text for production. Researched & initiated title opportunities. Presented book proposals for approval.
SIDE PASSIONS
RYT 200 yoga teacher, registered with Yoga Alliance – May 2016-Present: Teach one or more weekly hot vinyasa classes at Y2 Yoga in Charlotte. Focus on deep breath work, syncing breath with movement, mindfulness and intention-setting.
Precision Nutrition-certified nutrition coach – Feb. 2021-Present: Work with nutrition clients on an individual basis to establish simple and sustainable approaches to healthier eating and movement.
EDUCATION
BA in Journalism & English from the University of Richmond, with a minor in Creative Writing.
SKILLS
AP Style, WordPress, Mailchimp, Google applications, Google Analytics, Adobe Analytics, SEO, social media content creation, fact checking, interviewing, Microsoft Office, InDesign, Canva, field reporting, transcription, writing, copywriting, editing, reporting, blogging, coaching, project management, event coordination & promotion.
WEBSITE
REFERENCES
Available upon request.